Key Details
The new features apply to the Accomplished trim in the ICE version and both Accomplished and Empowered variants in the EV model. Tata claims these are India's first R-Comfort Seats with Passive Ventilation, a feature typically reserved for luxury segments. Other additions include Serenity Screen rear sunshades, EasySip cup holders in the rear armrest, and TwinZone Climate Concierge air conditioning.
The EV variants receive additional features: PureComfort rear footrest and ErgoWing headrest. Interior styling shifts to Lalitpur Grey with Benecke-Kaliko leatherette seats and white carbon fiber dashboard trim.
Both body styles maintain a 500-liter boot and share core features like a voice-activated panoramic sunroof, gesture-controlled tailgate, 12.3-inch Harman touchscreen, and a 9-speaker JBL audio system. The Curvv ICE uses the ATLAS platform, while the EV sits on Tata's acti.ev architecture. Both earned a 5-star Bharat NCAP safety rating with Level 2 ADAS.
The ICE version offers two engines: a 1.2L Revotron petrol (118 bhp, 170 Nm) and a 1.5L KryoJet diesel (116 bhp, 260 Nm). Both pair with 6-speed manual or DCT automatic transmissions. The EV comes with 45 kWh (147 bhp) or 55 kWh (164 bhp) battery packs, both delivering 210 Nm torque.
Also read: Maruti Suzuki e Vitara Key Features: Complete Guide to India's First Maruti EV
Market Context
This update reinforces Tata's strategy of adding value through features rather than aggressive pricing. The Curvv ICE sits as Tata's premium ICE offering, while the EV slots below the upcoming Harrier EV in the electric range. The coupe-SUV design targets buyers seeking differentiation in the crowded compact SUV segment, where most competitors stick to traditional silhouettes.
The feature set aims at buyers who prioritize rear-seat comfort, a growing consideration in India's chauffeur-driven market. Passive ventilation seats and rear footrests typically appear in sedans above Rs 20 lakh, making their inclusion at this price point notable.
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Variant Comparison
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Our Analysis
Tata's decision to enhance features without raising prices suggests confidence in production efficiency and parts sourcing. The additions address specific pain points in the Indian market, where rear-seat experience drives purchase decisions in this segment. Passive ventilation, while not active cooling, provides a cost-effective alternative to powered ventilated seats.
The unchanged pricing gives Tata a temporary edge in value perception, though competitors will likely respond with their own updates. The 5-star safety rating and Level 2 ADAS remain strong selling points as safety awareness grows among Indian buyers. However, the real test will be how these features influence actual sales numbers against established players like the Creta and Seltos.
The EV's positioning below the Harrier EV creates a clear hierarchy in Tata's electric lineup, potentially avoiding internal competition. The 45 kWh and 55 kWh battery options provide flexibility for buyers balancing range needs against budget constraints.
This update shows Tata prioritizing retention of existing price-conscious buyers while attempting to attract premium segment shoppers through feature parity. The strategy works if showroom footfall converts to sales, but the coupe body style remains a limiting factor for families seeking maximum practicality. For more car and bike updates and analysis, visit Tech Auto Hub.
